Application scenario analysis of LED all-in-one machines in the Chinese market

LED all-in-one machines, as a new category emerging in the LED display industry in recent years, are currently applied in various scenarios such as conferences, education, exhibition displays, and control rooms. According to the Analysis Report on Small Space LED Market in Chinese Mainland released by RUNTO, in 2023, the shipment scale of LED all-in-one machine market in Chinese Mainland will exceed 5000 sets.

From the perspective of application fields, government and enterprise applications have the largest proportion, accounting for 64%; Nearly 26% of business applications are used in conferences, exhibitions, hotel banquets, digital exhibitions, and other areas; Education application has reached 7%; Other applications include medical training and remote control, accounting for 3%.

Government, enterprise, and business: mainly focused on conference and exhibition applications, especially in post installation and mobile scenarios
The application of LED all-in-one machines in the fields of government, enterprise, and business has similarities, mainly focusing on meeting scenes, used in lecture halls, multifunctional halls, hotel banquet halls, media broadcasting halls, and other places. Secondly, it is used for exhibition functions in government affairs, enterprises, conferences and exhibitions, etc.
In fact, there are many optional solutions for conferences and exhibitions in the government, enterprises, and business industries, such as LED all-in-one machines, LED splicing, LCD splicing, ultra large LCD displays, projectors, and so on.

Comparison of display solutions for government, enterprise, and business markets

Compared to the above display technologies, LED display products have certain advantages: Firstly, the physical stitching of LCD splicing screens is relatively large, which affects the appearance. The main competitive scenario with LED displays is in the monitoring field. 2, The large-sized LCD display screen is limited in size, with the current maximum size not exceeding 120 inches, while the LED display screen can be assembled according to the required size. At present, the competition between the two in the application of conference scenarios is not obvious, and LED displays are mainly used for ultra large and large conference rooms; And large-sized LCD screens are mainly used in small and medium-sized conference rooms. 3, Although the size of the projector equipment can also be integrated and spliced according to needs, its lifespan is relatively short, and the lifespan of LED displays can reach 100000 hours; Relatively speaking, the competition between projectors and LED displays in conference scenes is more direct and sufficient.
When selecting product solutions, government, enterprises, and the business market place greater emphasis on whether the product functions meet the needs. The application field of LED all-in-one machine products is similar to that of small pitch LED splicing display screens (fixed installation). Due to factors such as being suitable for post installation, easy to move, and easy to install and maintain, more and more users in the government, enterprises, and business markets are choosing LED all-in-one machine products in conference and exhibition scenes.
The current disadvantage of LED all-in-one machines is in terms of price. Although the price of P1.56's 135 inch LED all-in-one machine is already within 100000 yuan, there is still a significant cost gap compared to other technologies. Therefore, the breakthrough path for LED all-in-one machines lies in achieving a higher "quality price ratio" balance.
Education: Teaching and presentation scenarios are the main focus, and widescreen products are born in response to the situation
The popularity of LED all-in-one machines in the education market is expanding, mainly used in teaching and reporting scenarios such as lecture halls, tiered classrooms, and training rooms in universities and training institutions.
The main reasons why enterprises are eager to expand into the education field are twofold: policy guidance and seeking new incremental markets. At the policy level, the trend of large-sized products in the education market is clear. The "Interactive Electronic Whiteboard" standard released by the Ministry of Education clearly stipulates that classrooms larger than 70 square meters (with more than 50 people) must be equipped with display devices with a display size of at least 100 inches or more. Secondly, in the education market, the product characteristics of small pitch LED displays and LED all-in-one machines are consistent, with similar spacing distribution structures and procurement models similar to those of government and enterprises. Therefore, it has become one of the important directions for enterprises to seek new increments.

Comparison between LED all-in-one machine in Chinese Mainland and small spacing LED display screen in colleges and universities in 2023

From the layout of LED companies in all-in-one machines, the size range covers from 108 to 220 inches. 131-140 inches accounted for the largest share of shipment volume, up to 47%; 141-170 inches and 100-130 inches account for 28% and 20% respectively.

Among them, 108/110 inches, 135/136/138 inches, and 165 inches are the main focus and also the advantageous application sizes in the education market. To meet the teaching environment of the classroom, companies have also successively launched widescreen products with 32:9 and 21:9.
Overall, LED all-in-one machine products have been developing in the market for 5 years. RUNTO believes that in 2024, LED all-in-one machines will enter a new milestone in terms of technology, cost, brand lineup, market awareness, and influence. It is expected that LED all-in-one machines will become a billion dollar market within the next 3-5 years. For a more detailed market report, please pay attention to RUNTO's upcoming "2023 China LED Market Summary and 2024 Outlook".